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Autopilot, Hong Kong
Project
Client
Inspired by glistening Greek isles, Autopilot’s S/S ‘23 womenswear collection was designed with island-hopping and sundrenched days in mind. The company’s signature minimalism, attention to detail and use of sleek, technical, ecologically-friendly fabrics led the way. The colour palette, redolent of Greece; olive greens, dusty pinks, siennas and warm blues, enhanced the mood. LC was tasked to bring the collection to life by crafting product descriptions for the best-selling collection.
Autopilot is a Hong Kong born-and-bred brand that creates clever clothing designed to take you from work-out to out. The company was founded in 2021 by Antonia Li and Harris Chan with a mission to create pieces that are as much daywear as activewear, designed for clients that are always on the move. Require a light, crease-free, waterproof jacket for your business trip or weekend away? Or a beautifully cut tennis dress that can be worn underneath a shirt straight to lunch? Autopilot has you covered. The company ships worldwide.
Reimagine what your wardrobe can be here.
