✷
Autopilot, Hong Kong
Project
Client
Inspired by Greece and its glistening Islands, Autopilot’s S/S ‘23 collection was designed with sundrenched days in mind. The company’s signature modernity, attention to detail and use of sleek, technical and ecologically-friendly fabrics led the way. The colour palette for the collection was redolent of Greece; olive greens, dusty pinks, siennas and warm blues. LC was tasked to bring the collection to life by crafting product descriptions that sold.
Autopilot is a Hong Kong born-and-bred activewear brand that creates utilitarian clothing designed for multi-use, from work-out to out. The company was founded in 2021 by Antonia Li and Harris Chan with a mission to create pieces that are as much activewear as daywear, designed for clients that are always on the go. Need a light, crease-free, waterproof jacket for your business trip or weekend away? Or a beautifully cut tennis dress that can be worn underneath a shirt straight to lunch? Autopilot has you covered. The company ships worldwide.
Reimagine your wardrobe here.
