“Every advertisement must contribute to the complex symbol which is the brand image”.
—David Ogilvy
Moments in copy
Welcome to Moments in Copy, LC’s nod to some of the greatest ad campaigns of all time…
Is that you, summer?
Longer days, warmer rays, occasional azure skies, and increasingly comfortable temperatures…high time for our summer wardrobe edit…
Brand strategy: Why less is more
Are you searching for a more powerful way to communicate that which you are as a brand? We take a contrarian stance.
Island Shangri-La
We previewed the new look Island Shangri-La, Hong Kong…a gem of a hotel…
Un beau soleil intérieur
Let the sunshine in…light filled spaces, beautiful objects and classic furniture. We gather a few of our favourites…